Blogs play an integral role in promoting your real estate business online. While it’s fast and easy to get a blog up and running on your website, the key to building credibility and trust with potential clients is writing blog posts that keep visitors to your site coming back for more. When each of your real estate blog posts contains the essentials, you find the right balance in sharing information that is relevant and interesting to your visitors and encourages them to buy or sell their home (or other property) with you.
Set a purpose or reason for your post before you sit down to write it. While the purpose of a blog posts can vary, the primary reason it exists is to provide real estate information to the visitors to your site. Educational information tends to take the form of tips and advice. Other blog post topics can include:
· Announcement of a special promotion
· Business sale or event
· Book review
· Product or service review on an item related to real estate
Setting the purpose for the blog post helps to ensure you include the necessary information in the post.
Write attention-grabbing headlines for each blog post so that visitors cannot help but read it. Use the headline to intrigue readers to see what the rest of the post has to say. When your headline rocks it is an effective way to grab the attention of visitors to read the post. You even have the chance to engage them to leave a comment or, better yet, use your real estate services.
You should also include links from your blog posts to other posts or pages on your site to provide additional information on the topic of the post. Generally, you link specific words or keyword phrases to the posts or pages on your site that provide additional information on the topic. You can also link to outside sources, links not only build your credibility and position as a real estate resource for your readers, but search engines love incoming and outgoing links as well, so it boosts your search engine rankings.
As you write your next blog post, use this as your checklist or guide to structure the post. Start with the reason the post needs to exist, so you can write information-packed posts. Next, write an engaging headline that draws in the visitors. Finally, include links in your posts that lead readers to other areas on your site that back up the information you are sharing.
Kristie Lorette McCauley is a marketing copy and content expert who works with Realtors an